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As a man, I'm an outsider to the mysterious world of "bags." Before today I never thought about what makes a diaper bag different from any other kind. After reading their list of features, I can understand why somebody would want one of these. BabyGadget assures me that "finding bags that look this good while still doing their job is rare." Maybe that's why I never understood the attraction until now?
Manly style and practical functionality: that's two-thirds of the way to my holy grail. Is it also cheap? $70 at Costco is... well... I'll have to ask my wife what she spent for the pile of feminine bags on our nursery floor. I will say that it's a price I'm willing to pay for gender-appropriate accessories.